Saturday, 30 April 2011

Closing my custom order service

During the almost four years that Luna Wolf has been going, I've made many changes. I think it's really important for businesses to evolve and adapt as circumstances change. It keeps things fresh, and ensures that you don't become stuck in a way of doing something that doesn't work anymore.

I've been having a bit of a re-think, and have come to a decision: I will no longer be taking on custom orders.

While I enjoy the challenge of coming up with a creation that is just right for an individual, it has become out of control lately. Custom orders often involve many hours of designing and prototype-making, which I do not charge for. This eats into the time I would normally spend stocking the shop. Less time spent on the shop means less choice, and more people wanting custom orders because they can't find what they want. It's a self-perpetuating cycle.

Custom orders also come with a certain amount of time pressure and stress. I usually do them on weekends, to minimise the lost time on the shop. Now that my partner has started working away during the week, the weekend is the only time I get to see her. I've realised that I'm no longer prepared to give up the precious time we have together, for the sake of working a seven day week. Life's too short!

Of course I am grateful and honoured that people want custom orders from me - in a way, the service has become a victim of its own success. But for my own sanity, I need to step back and make my workload more manageable. If I don't, I will burn out. I know you'll understand, and I thank you for it.

I've also made another change, which is small but will hopefully make a big difference. I've changed the channel stitching on all pantiliners to a single wavy line. My signature pointed shape on that small a scale is very difficult to get right, and - you know me - if it isn't perfectly symmetrical, it drives me to despair. The wavy channel stitching seems much more appropriate to the scale of the pantiliners. I've been using it on my own liners for a few months now, and I love how quirky and comfortable it is. More importantly, less time spent unpicking/re-sewing equals more time making pads! Hopefully this will stop me from running out of pantiliners so quickly, and will mean more choice in that section - which is good news all round!

1 comment:

  1. Glad you know what will work for you, though I sure am glad I got my custom geishas! ;) Thank you for being such a perfectionist -- it ensures that your creations are seen/used/treasured for a looonnngg time to come!